The work for Warwick Wine Estate covered three key areas: Devising the creative strategy, establishing a cohesive narrative and forging an identity to set it apart in the marketplace.
Working with brand archetypes, we assigned personality traits to each varietal, combining these with tasting notes and added visual icons to knit them together. Deliverables included shooting a signature image library, designing an identity to set it apart from competitors, and creating a brand narrative to establish tone of voice.
The work was promoted on social media, the website, and via the highly successful Wine Club Direct Mailers. Supported by a vigorous digital strategy by Superseed Studios, the subscription base and sales component grew exponentially in less than 6 months.
