The V&A Waterfront is Cape Town’s most-visited destination. During the Covid period it was designated by the World Travel Council as one of the first ‘Safe Travel’ destinations globally. The purpose of the work done in this period was to convince visitors to come out of hiding, reconnect with each other in a safe way, and rediscover their joy in being out and about.

We built the communication matrix for a series of campaigns and messages based on the organisation’s purpose, values and vision, and helped identify their strongest asset -  not the property itself, even though this is a remarkable space – but the feeling of connection you get when visiting there. This unique value proposition was the voice that drove all creative outputs.

We developed artwork that showcased the concept of ‘connection’ using iconic V&A floor patterns and semi-circles that represent the different ‘worlds’ that are brought together at the destination when visiting.