The year-long marketing plan included building an on-the-ground presence through activations, advertising in gyms, using experiential marketing tactics at local running events, initiating apparel sponsorship at the Jakarta Marathon and driving PR around this, building a brand ambassador programme through the establishment of a running club in Jakarta, driving influencer-led social media campaigns, creating in-store and OOH promotions, directing a YouTube commercial, and leading and managing all print and digital campaign outputs across a variety of channels.

We devised the overarching comms framework and wrote copy for most applications. Outputs were produced in English and translated into Bahasa.

The brand required a creative director to lead the vision, and oversee the outputs for both the Cape Town and Indonesian teams over a year-long period. The work here is a sample of the full body produced.