In 2017, a new brand strategy and visual language was conceptualised for the Bertha Centre for Social Innovation and Entrepreneurship and rolled out across all channels and platforms.
The identity needed to be flexible and adaptive, to tie in with the modular structure of learning and teaching at the centre. A series of 4 shapes, representative of the 4 sectors, were devised to create an organic use of pattern, and set the graphic language apart from that of other learning institutions.
A complex and content-heavy web build was conceptualised at the same time and went into development in late 2019.
ClientBertha Centre ServicesBrand design, website design
