Digital
Understanding the needs and behaviours of your audience is critical when building a marketing strategy. Digital channels are your enabler. They reach your audience wherever they are, on the platforms they engage, and at the times they consume content. When digital offerings are brand-centric, they are a powerful tool in the sales funnel.
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Web Design
The Bertha Centre for Social InnovationÂ
About the work
The Bertha Centre Website redesign commenced in 2018 and was eventually developed in 2020. It required a creative and strategic approach to circumnavigating the platform and framework limitations, as well as a pragmatic mind to oversee the creation of a user-friendly UX for the CMS.
The Bertha Centre is a repository for ongoing research and social innovation. Their content is constantly evolving and being updated, and a modular approach to content delivery was required since different stakeholders upload content regularly. The CMS needed to support this, and design therefore needed to follow function.
The work done by the Bertha Centre is modular, building on the singular, to form the whole.
The visual identity builds on this systems-driven approach, resulting in an organic, yet structured design. The graphic language reflects how individual elements can be brought together in a systematic way to create new patterns and shapes. The 4 primary shapes form the basis of all designs.
Digital marketing
Audience-appropriate content is critical. Shout as loud as you want, but if your content is incorrectly targeted, all resources are wasted. Identifying your audience is step one, but understanding what drives them is key. Creative is simply the medium that delivers the message.
Vodacom ONE
Vodacom | ONE Family customer publication
Segmentation within a product stream helps to target an audience in the most effective way possible, speaking to the pain points and highlights with which they identify. A lifestyle publication was created to entertain and educate Vodacom’s upper-income earning family audience. The publication lived as both a print and digital offering, and was promoted on GDN and social media.
The outcome of all outputs was to acquire and migrate new customers onto the ONE Family price plans. The digital lifestyle and associated tech issues were showcased alongside Vodacom deals and solutions.
The publication ran for 3 issues, after which an internal restructuring of Voacom’s marketing strategy changed the offering for the family segment.
The lifestyle aspect was important, and the magazine worked hard to be less ‘techy’, and more informative and friendly.
Digital Publications
With the onset of digital, many business and regulatory publications went online. From flipbooks, to blog sites, to websites, to apps, previously inaccessible content is now readily available and the production of publications has become sustainable.Â
Annual Reports
Cape Town Tourism
Annual Reports
EDP
